"The Evolution of the Performance Chip"

It seems that the current economic enviroment has been a challenge for many businesses. Many are taking time to really look at what they have been doing and we have found that some are now steering themselves to the products and activities that make up the bulk of their profit. Because the financial gains are so attractive with our range businesses are drawn to this potential, selling a product based on its benefits rather than price.

Psychologically we have found customers prefer a choice, they respond well to selection rather than one shoe fits all. Adding the Response Chip to your performance range can only increase sales and thereby profit. From the dealers point of view we have found that many are disillusioned with this market place, because they have not generated the results hoped for. We believe that this is primarily caused because they have not been helped correctly in promoting and selling this type of product to their customers, thereby waiting for customers to request a remap rather than it be sold to them.

We enthusiastically work with our dealers, we are determined that they make a success of promoting and retailing the Response Chip range rather than purchase equipment and are left to get on with it.

If you would like to discuss this further please feel free to call.

 • Response Range... Why ?

The Natural Evolution of the Performance Chip. Dynamic Performance & Economy enhancements for the discerning customers wanting more. Response Chips makes sense linking cost directly to the benefits that the balanced range offers the modern driver who wants more from his vehicle. The Response Chip option allows companies already in the tuning market to become involved in remapping vehicles but at a higher level than normally offered. Many things have been said whilst talking to existing and prospective dealers and the main feature that keeps coming up is that we work with our dealers to make this a success. We help you with applying the technical aspect and blending this with the most important aspect and that is introducing this to your customers. rather than purchasing remapping packages and being left to find your own way, we work with you. If you don't succeed then neither do we.

This does not mean that other tuners do not provide good gains it’s just that from our experience; the Response Chips are different and provide an enhanced level of performance. Tuning vehicles ECUs to release hidden performance is only possible because manufacturers DO NOT try and optimise the vehicle they build...they set out to achieve a set power/performance envelope and stop when they achieve this. This in turn, leaves in many cases a huge opportunity for performance and economy improvements to be made however just like the original manufacturer the targets and goals that tuners set  together with the level of enthusiasm they apply all go towards the end result, and so a chip is not just a chip as you will see. As you may have noticed new vehicles are getting more powerful, but they are also getting heavier with performance gains almost standing still. This requires a fresh and dynamic approach to this area of vehicle tuning and we feel that the Response Chip is the answer

• The Product.

" one study of the relationship between price and quality perceptions of cars found that consumers perceive higher priced cars as having higher quality. By the same token higher quality cars are perceived to be higher priced than they actually are ! When consumers cannot judge quality because they lack the information of skill, price becomes the important quality signal " (Kotler)

Price attracts the right customer and stamps quality on the product. 20 years of experience and a genuine passion to be the best and cover the fullest range ensures that Response Chips is the way forward.  Expert & enthusiastic file manipulation is the foundation of this product with a marketing strategy that helps customers zoom in on the product for them.

• The Benefits.

Working with like minded individuals offering the widest range available, with outstanding communication links, product range and of course profit. Fast file turn around with real on hand back up. Up to the minute software and product range updates together with fast & stable hardware & software packages

• The Figures.

We know what you want and we believe that the Response Chip range provides for the professional. Keeping it simple with one price for all files, but with a range that shows confidence & sophistication with a profit margin second to none. State of the art hardware in modular form limiting investment, fast turn around and a range that is vast.

• Response chip NASP.  £399 Red listings £499

Caters for normally aspirated standard & slightly modified vehicles. Its makes sense to us and many customers that some provision is made for these alterations/modifications and is a real and identifiable benefit to the customer.

• Response Turbo. £599 Red listings £799

We cover a huge range of Turbo & Petrol vehicles and offer enhanced gains with a fresh and enthusiastic approach to mapping.  The range allows access to makes and models of vehicles that many tuners are not able to cover. Gains in both power & Torque are impressive and are certainly the most dynamic we have ever encountered.

• Response NASP PLUS. £499

Often modifications to a vehicle require detailed changes to be made to an ECU during a re-map. Performance Cams, flowed heads or maybe and exhaust manifold being most common. By taking parameter measurements to fuel and ignition settings, we make significant changes to accommodate these modifications and is a feature that has been created by customers demand.

• Response Turbo PLUS.  £750

Caters for those customers looking for the most dynamic options, who really want MORE whether it be a standard vehicle or modified. Sophisticated detailed mapping allow gains previously not provided, appealing to many new & existing customers. Confidence in a product can be seen in its pricing making the PLUS the popular choice.

• The Method.

Modula based allowing affordable investment with the option to expand as and when required. No one piece of equipment does it all & so a realistic and honest approach is adopted. Byte shooter is our preferred central module with a vast and up to date range, OBD based with tool box options. Other modules cater for specific ranges if needed with total coverage a fraction of investment normally required.

• The Benefits.

Being that you cover the widest up to date range possible. NASP Turbo, Turbo Diesel, & even trucks, with targeted investment. Simple, fast & stable reading & writing of files, instilling confidence & expertise. The philosophy required in today’s modern and fast moving technological market place with diverse demand catered for & the highest conversion rate of enquiry to sale to profit. A product that stands on its our merits & does not demand but encourages progression & developments into new areas of tuning.

• The Marketing.

Aimed at linking price to benefits. It’s the clearest message to prospective customers looking for that new level. Innovative Power Point Customer presentations making this link clearly together with point of sale prestigious brochures and signage together with personalized advertisements. Up market is the direction with quality & benefits linked to pricing being the fundamental philosophy attracting attention when faced with a sea of so similar competition. The range stands out from the crowd & is seen as the quality choice. Promoting the range to your customers is essential but we are there to help make that phone ring.

• The Support. 

Constant  MSN link, no phone calls, e-mails of faxes. Communication, upload & down load all through one portal promoting unrivalled on-line support. After hours & weekends catered for, questions answered in minutes files turned around in under an hour.  It makes the rest of the process so much easier. Your success is ours & we work to that mutual end.

• The Next Step.

Is simple. Email us and set up your MSN link.  You'll see the benefits immediately & how this all works. Once you have purchased your initial module your up & running.